// signal(daily)
The daily briefing for AI marketers, growth hackers, and operators.
// computing(∑)
LIVE847
∑ sources
0.47%
σ signal/noise
t₀ today 2026-01-18
LIVE
3 strategies for killing AI slop in your email copy
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3450
Data from Jay Schwedelson shows AI-sounding language directly correlates with lower email engagement rates. MarTech outlines a three-step defense: mandatory messaging briefs, structure-first editing (AIDA for leads, PAS for mid-funnel), and line-level 'sweeps' adapted from Copyhackers. Tactical implication: Implement a 'Rule of One' sweep on all LLM drafts to ensure every sentence conveys exactly one idea before approval.
B2B marketers trust AI for execution but not strategy
by MarTech Read time: 4 minutes · Marketing
Score: +3260
MFS's '2026 State of AI' report finds 78% of B2B marketers use AI for task execution, yet only 6% trust it for brand positioning. While 71% plan to increase AI spend, the majority limit use to tactical efficiency rather than strategic decision-making. Tactical implication: Audit 2026 roadmaps to identify one low-risk strategic pilot (e.g., competitor analysis) to bridge the trust gap beyond simple content generation.
t₋1 yesterday 2026-01-17
How Shopify and Google built the Universal Commerce Protocol (UCP) so AI agents can transact with any merchant
Highest rated content by TLDR AI Read time: 4 minutes · Marketing
Score: +3000
Shopify and Google co-developed the Universal Commerce Protocol (UCP) to facilitate transactions between AI agents and merchants. Strategy: UCP defines discovery and negotiation mechanisms. Automation: This standard enhances AI's ability to interact with various merchants seamlessly.
Understanding Manus sandbox - your cloud computer
by TLDR AI Read time: 4 minutes · Marketing
Score: +2900
Manus outlines the capabilities of its Sandbox, a cloud virtual machine designed for isolated task execution. Workflow: Each task runs in its own environment, allowing for parallel execution. Tools: The sandbox supports full capabilities for AI development, enhancing efficiency.
Is AI becoming another data plumbing project?
by TLDR AI Read time: 4 minutes · Marketing
Score: +2800
CData highlights the challenges faced by data and AI teams in managing connectivity issues. Strategy: 71% of teams spend over 25% of their time on data plumbing. Action: Leaders should focus on streamlining data processes to enhance development efficiency.
t₋2 2 days ago 2026-01-16
Why internal alignment is your real growth engine
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech highlights the importance of internal alignment for driving growth. Strategy: Foster collaboration across teams. ROI: Improved efficiency leads to better outcomes. Action: Conduct regular alignment meetings to ensure all teams are on the same page.
Make Your Sales Kickoff the Party of the Year
by Salesforce Read time: 4 minutes · Marketing
Score: +2900
Salesforce argues that a captivating Sales Kickoff can energize teams and drive performance. Strategy: Create engaging agendas that inspire participation. Tools: Utilize interactive formats to enhance engagement. Action: Gather feedback post-event to refine future kickoffs.
Rethinking Complexity in Martech with AI
by Scott Brinker Read time: 4 minutes · Marketing
Score: +2800
Scott Brinker breaks down the complexity introduced by AI in marketing operations. Strategy: AI increases complexity but can simplify management. Action: Evaluate the benefits of complexity against its costs.
Build an AI Business Agent with Google ADK and Universal Commerce Protocol
by Shubham Saboo Read time: 4 minutes · Marketing
Score: +2700
[Shubham Saboo] breaks down the development of an AI business agent using Google ADK and Universal Commerce Protocol. Tools: AI agents can now handle the entire shopping experience. Action: Explore implementing the Universal Commerce Protocol for your e-commerce platform.
// tools.directory
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Sarah C.
Head of Growth